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Qedma and Tira-El Heroes of the Year 2021

CEO and founder of Kedma on Forbes Israel Magazine's list of 30 most promising young people
"'After six months of sowing, it's time to work hard at the harvest. Good luck, God willing," was how Tira-El Cohen's journey began on Facebook, where she called for the establishment of the first student village in 2014, in the Jordan Valley. "It all started with a post, after which I collapsed from so many requests. Young guys arrived, who come with a profound statement in the face of Netflix and the illusion of community."

An organization wants to populate the sparsely populated regions of Israel with Zionism
"Nous voulons peupler toutes les extrêmités du territoire israelien. La signification du Zionisme que nous voulons apporter pour notre génération, c'est de vivre dans toutes les frontières d'Israel, dans toutes les localités, du north au sud, et ici dans les frontieres orientales. It's a real ideological mission!", affirmed Tira Cohen, at Maale Efrayim, an Israeli settlement.

The organization that establishes student villages: "We want the edges of the country to have strength and innovation"
There is a generation in Israel that is reviving Zionism... people who are looking for meaning and belonging, things that are sorely lacking in the local culture, and it turns out that there are those who are willing to live even in remote places to receive them.

My personal Zionism
The goal [of Kedma]: to support and assist the residents, to realize the settlement potential and to fulfill an ideology.

Student villages bring pioneering, Zionist energy to the Jordan Valley and beyond
While there is a great strategic need for border communities, many struggle to keep their young people, and therefore, their culture, growth and welfare.

"Special Power": Student Villages in the Periphery Gain Momentum
Tira-El Cohen took the task of making the wilderness flourish and founded the organization “Advance Settlement of Young People”: “Soon we will establish three more new projects,” she says in an interview on the social program. Listen.

"I'm draining the swamps of Generation Z"
“Settlement, pioneering, patriotism, are eternal concepts, it turns out. And I, with my narrow 18-year-old shoulders, suddenly realized that I too now have to carry this stretcher on my shoulders.” Hadas Kraus, a member of the Beit Arava commune of “Kedma – Young Settlement,” in a personal column telling about choosing a year of service and its benefits.

More and more young people are moving to live in border communities and establishing student communities there, injecting the older population with a youthful spirit imbued with ideology.
We know exactly what goes through your mind when you hear the word “student life”: pressure, congestion, an endless race after school and work to finance the apartment or dormitory (which you can’t even afford) and the annual tuition, which can sometimes reach really high and challenging amounts. But it really doesn’t have to be that way….